India › Jammu & Kashmir Flood Recovery Project
Beginning in January 2021 we implemented the "Art-X Kashmir" consultancy to enhance business opportunities and marketing skills for four artisan clusters in Jammu & Kashmir under the World Bank-funded Jhelum & Tawi Flood Recovery Project. The initiative trained master artisans in papier mâché, embroidery, willow wicker, and wool, who then passed on their knowledge to colleagues, and aimed to sell their products in the US market with the help of three Domain Experts Organizations (DEOs). By the project's end, each artisan cluster developed a 3-Year Business Plan to ensure sustainability and success in both the export and local markets.
Key Achievements:
Conducted a detailed assessment of four artisan clusters and the handicraft sector in Kashmir.
Delivered capacity-building workshops on various topics, totaling 49,416 training hours, culminating in the creation of 3-year Business Plans for each artisan cluster.
Held product development sessions with international designers, resulting in 101 new products.
Facilitated onboarding on online platforms, developed product catalogs and newsletters, and provided professional product and lifestyle photography.
Generated 100 buyer leads and participated in the Las Vegas Market tradeshow in July 2022.
Donor: World Bank (Government of Jammu and Kashmir)
Start Date: January 2021
End Date: June 2023
Number of Beneficiaries: 174 Artisans
Training Hours: 49,416
Number of Businesses Supported: 4
