Belize › Making Tourism Benefit Communities Adjacent to Archaeological Sites
The Making Tourism Benefit Communities Adjacent to Archaeological Sites project was aimed at directly benefiting artisans living and working in communities that are primarily near nine archaeological sites in Belize. We provided consulting services to diversify community-based tourism products and services to the National Institute of Culture and History (NICH) and the Belize Tourism Board (BTB). The artisans were from Punta Gorda/Toledo District, San Ignacio/Cayo District, Orange Walk District, and Altun Ha/Belize City District.
Key Achievements:
Conducted a rapid assessment of the Belize artisan sector.
Provided basic and advanced business and product development training for artisans.
Developed marketing recommendations for authentic Belize artisan products and tourism experiences.
Created and launched the Unique Belize artisan brand and collection, including the MTBCAAS line.
Proposed a certification program to protect and enhance the Unique Belize brand and developed a simulation model to analyze its impact on artisan profits.
Donor: Ministry of Tourism, Belize (Sub to Belzeb)
Start Date: November 2013
End Date: November 2014
Number of Beneficiaries: 64 Artisans
Training Hours: 2,828
Number of Businesses Supported: 25
